Lisa Shepherd has been working with Business-to-Business companies for over 15 years. As the president and founder of The Mezzanine Group, a B2B marketing company for mid-market companies, she’s worked with over 200 B2B companies in over 30 industries. She’s seen what works and what doesn’t for increasing sales and is sharing the B2B marketing best practices she’s learned along the way.
Lisa Shepherd is also the author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing, was the youngest woman CEO to be named to the Profit 100, and is a nominee for the Top 40 Under 40 and Canadian Woman Entrepreneur of the Year Awards.
Lisa founded The Mezzanine Group in 2005. Mezzanine is a marketing company that provides strategic marketing planning and execution to small and mid-sized business-to-business (B2B) companies. Mezzanine provides an on-site, outsourced marketing department service for technical and complex businesses who need effective strategic marketing, without the price tag of a large marketing department. Learn more about The Mezzanine Group.